Meet Lisa, a residential mortgage broker from Florida with 12 years of experience. When her long-time client mentioned wanting to buy a 6-unit apartment building as an investment, Lisa's first instinct was to refer them to a commercial broker. But she decided to try Janover Pro instead. She had never done a commercial deal before.
Lisa submitted to 12 targeted lenders and received 4 term sheets within a week. She helped her client secure financing that was better than they expected and earned a $15,000 commission—triple her typical residential deal. Now Lisa actively promotes her commercial services. Last month, she closed 3 commercial deals alongside her residential business.